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Journal : EconBank : Journal Economics and Banking

STRATEGI PENINGKATAN KEUNGGULAN KOMPETITIF UMKM MELALUI KAPASITAS INOVASI DENGAN PERSPEKTIF GENDER Yusnita, Maya; Wahyudin, Nanang
ECONBANK: Journal of Economics and Banking Vol 1 No 2 (2019): Edisi Oktober
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v1i2.44

Abstract

The purpose of this study is to analyze the effect of innovation capacity on the competitive advantage of MSMEs as well as to determine differences in innovation capabilities based on a gender perspective. Research respondents were 60 micro business operators in Bangka Regency. Methods of data collection through questionnaires and interviews. Data were processed using linear regression analysis and the Mann-Whitney Test. The results showed that the capability of innovation had a significant effect on the competitive advantage of microbusinesses in Bangka Regency. In terms of gender, there was no difference in innovation capabilities between male and female microenterprise entrepreneurs in Bangka Regency. Keywords: innovation capacity, competitiveness, gender
Strategi Peningkatan Keunggulan Kompetitif UMKM Melalui Kapasitas Inovasi Dengan Perspektif Gender Maya Yusnita; Nanang Wahyudin
ECONBANK: Journal of Economics and Banking Vol 1 No 2 (2019): October
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v1i2.178

Abstract

The purpose of this study is to analyze the effect of innovation capacity on the competitive advantage of MSMEs as well as to determine differences in innovation capabilities based on a gender perspective. Research respondents were 60 micro business operators in Bangka Regency. Methods of data collection through questionnaires and interviews. Data were processed using linear regression analysis and the Mann-Whitney Test. The results showed that the capability of innovation had a significant effect on the competitive advantage of microbusinesses in Bangka Regency. In terms of gender, there was no difference in innovation capabilities between male and female microenterprise entrepreneurs in Bangka Regency